MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, check here Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conve